Is this really all free?

Yes. Every tool on TopApplicant is free: the AI review, the AI rewrite, the resume builder and its PDF download, job tailoring, cover letters and the LinkedIn grader. No account, no email, no card.

What's the catch? How do you make money?

There isn't one on this site. TopApplicant is made by NovionOne, and it's how people find our paid product, CV2Folio, which turns your resume into a hosted portfolio site. Your first portfolio there is free too; we only charge if you want more.

Will my resume pass ATS (Applicant Tracking Systems)?

TopApplicant scores your resume on ATS compatibility, flags formatting and keyword gaps that block parsers, and shows the exact keywords recruiters search for in your target role.

Is my resume stored or shared?

Your file is processed for the review and is not shared. We do not require an account, email, or login to use any of the tools.

How long does the AI review take?

Under 60 seconds. Most reviews finish in 20–40 seconds depending on resume length.

What file formats do you accept?

PDF uploads and plain text paste are supported. The AI editor and the builder both return a downloadable, ATS-friendly PDF.

Marketing & Advertising ATS keywords

Marketing and advertising resumes are scanned for specific platforms, channels and measurable performance terms - generic 'marketing experience' rarely survives the ATS filter.

Keywords to include

SEO/SEMSearch marketing is one of the most consistently screened-for skill sets in this industry.

Google Analytics/GA4The dominant analytics platform; named explicitly in most marketing job descriptions.

Content marketingCore discipline scanned for across brand, growth and demand-gen roles.

Social media marketingPlatform-specific experience (Instagram, LinkedIn, TikTok) is often filtered individually.

Marketing automation (HubSpot/Marketo)Named tools are frequently hard-filtered by ATS in MarTech-heavy roles.

Brand strategyCentral keyword for brand marketing and management roles.

Campaign managementA cross-channel keyword scanned across nearly all marketing job levels.

Paid media (Google Ads/Meta Ads)Specific ad platforms are named directly in performance marketing job descriptions.

Email marketingA distinct channel keyword, often paired with specific platform names (Klaviyo, Mailchimp).

Conversion rate optimization (CRO)Signals performance-marketing rigor, increasingly required in growth roles.

Marketing analyticsBroad keyword covering data-driven decision-making, screened across all seniority levels.

A/B testingA specific experimentation methodology keyword scanned for in growth and CRO-adjacent roles.

Public relations (PR)Distinct from digital marketing; scanned separately for communications-focused roles.

Influencer marketingA growing category keyword, especially in consumer and D2C brand roles.

Marketing attributionSignals sophistication in tying spend to revenue, valued in senior roles.

Product marketingA distinct discipline keyword from general/brand marketing, common in B2B/SaaS roles.

CopywritingCore creative skill keyword scanned for in content and brand roles.

Customer segmentationRelevant for CRM and lifecycle marketing roles.

Marketing budget managementSignals seniority and ownership; often paired with a dollar figure.

Growth marketingA distinct, high-demand category term separate from traditional brand marketing.

Tips for this industry

Name the specific ad platforms and MarTech tools you've used, not just 'digital marketing experience'
Pair each channel keyword with a performance metric (CPL, ROAS, CTR) to strengthen both ATS match and human read
Distinguish B2B vs. B2C and brand vs. performance marketing explicitly - these are often separate filters
Include budget size managed to signal seniority alongside the keyword
Refresh platform names yearly - this industry's tool stack, and therefore its keywords, changes fast

See how many of these marketing & advertising keywords your resume already has.

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