Is this really all free?

Yes. Every tool on TopApplicant is free: the AI review, the AI rewrite, the resume builder and its PDF download, job tailoring, cover letters and the LinkedIn grader. No account, no email, no card.

What's the catch? How do you make money?

There isn't one on this site. TopApplicant is made by NovionOne, and it's how people find our paid product, CV2Folio, which turns your resume into a hosted portfolio site. Your first portfolio there is free too; we only charge if you want more.

Will my resume pass ATS (Applicant Tracking Systems)?

TopApplicant scores your resume on ATS compatibility, flags formatting and keyword gaps that block parsers, and shows the exact keywords recruiters search for in your target role.

Is my resume stored or shared?

Your file is processed for the review and is not shared. We do not require an account, email, or login to use any of the tools.

How long does the AI review take?

Under 60 seconds. Most reviews finish in 20–40 seconds depending on resume length.

What file formats do you accept?

PDF uploads and plain text paste are supported. The AI editor and the builder both return a downloadable, ATS-friendly PDF.

Sales & Business Development ATS keywords

Sales resumes are filtered on CRM platforms, sales methodologies and quota-related terms - ATS systems in this industry favor exact numbers alongside the keywords.

Keywords to include

Salesforce/HubSpot CRMNamed CRM platforms are directly filtered by ATS in nearly all sales job postings.

Quota attainmentA results keyword almost always required alongside a specific percentage.

Pipeline managementCore process keyword scanned across SDR, AE and sales leadership roles.

B2B salesDistinct from B2C; often a hard filter depending on the industry segment.

Account managementDistinct keyword from new-business sales, relevant for post-sale/renewal roles.

Cold calling/outreachCore prospecting keyword for SDR and BDR-level roles.

Consultative sellingA methodology keyword signaling a solution-based, not transactional, sales approach.

Sales forecastingScanned for in senior sales and sales operations roles.

NegotiationCore competency keyword across nearly all sales job levels.

Territory managementRelevant for field sales and regional account roles.

Upselling/cross-sellingRevenue-expansion keyword tied to account management and customer-success adjacent roles.

SPIN/MEDDIC/Challenger sellingNamed sales methodologies are increasingly specific filters in enterprise sales roles.

Lead generationCore keyword for business development and SDR roles.

Contract negotiationDistinct from general negotiation, relevant for enterprise and complex-deal roles.

Sales enablementA supporting-function keyword relevant for sales operations and training roles.

Customer relationship managementBroader than CRM software - the discipline itself is a scanned keyword.

Revenue growthA results-oriented keyword almost always paired with a percentage or dollar figure.

ProspectingCore activity keyword for outbound-focused sales roles.

Deal closingScanned for alongside specific deal size or count.

Channel/partner salesDistinct keyword for roles selling through resellers or partners rather than direct.

Tips for this industry

Always pair a sales keyword with a hard number - quota %, deal count, or revenue figure - since ATS-passed resumes still get human-scanned for numbers
Name the specific CRM (Salesforce, HubSpot) rather than 'CRM software'
Distinguish new-business vs. account-management/renewal revenue explicitly
Include the named sales methodology (MEDDIC, Challenger) if trained in one - it's an increasingly specific filter
Specify B2B vs. B2C and deal size/ACV to match the seniority level the role expects

See how many of these sales & business development keywords your resume already has.

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